Avanti Le Spa brings fun, fashion and flair to its third location

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The stylists’ chairs are in, mirrors polished, and excitement is growing as the Avanti Le Spa team puts the finishing touches on its newest salon, which is opening early next month in the upscale Westbury Montréal complex in Côte-des-Neiges.

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This is Avanti Le Spa’s third offshoot of the original iconic salon on Decarie Blvd., flourishing for 35 years as the go-to destination for style-conscious Montrealers.

“We’re bringing the same one-stop shop concept, with all our signature services, under one roof,” says CEO Anthony Papa, “but on a smaller scale and with more than one unique twist.”

11 stations have been set up for top hairstylists to work their magic. Besides cuts and blowouts, the salon is set up to provide full hairstyling services, colour and highlights, hair extensions, and even Botox and keratin treatments. You can also buy premium products selected to keep your locks healthy and lustrous. And avail yourself of the skills of a makeup artist for the perfect finishing touch.

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Plans are in place to turn the one-stop shop into a chic hang out spot at Avanti’s Town of Mont Royal location. PHOTO SUPPLIED.
Plans are in place to turn the one-stop shop into a chic hang out spot at Avanti’s Town of Mont Royal location. PHOTO SUPPLIED.

“And once we have the permits, we will open a cocktail bar,” he said. “It’s a big trend in London and New York, and a first for us. Imagine, you can shop, get pampered and then meet your friends at the bar to show off your new look.”

The décor will also reflect the upscale, sophisticated elegance Avanti salons are known for. To realize his vision, Papa once more turned to prestigious Montreal design firm Lanvain, which specializes in beauty salons, to help him set up the Avanti Boutique. What’s new here: the interior will be flooded with natural light from a wall of glass. It will overlook and let on to the 40,000 square-foot park that is part of the Westbury complex.

Beyond good looks, a special tone will be set from the moment you walk in, says Limor Elkayam, owner of LimLim Accessories. She is opening an onsite boutique to showcase her company’s luxury hair accessories and ahead-of-the-trends jewellery.

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“With the pandemic easing, people are looking for happy, for things that make them feel better,” she explained. “We’re giving them some eye candy, something bright, fun and uplifting, right at the front door.”

Joining the Avanti Boutique are Petula Flowers and Gifts with their silk flowers and unique handbags, and Régine Prêt à Porter, which sells eye-catching on-trend women’s clothing. Customers will have the chance to indulge in in-person shopping, to touch and feel as well as look. The focus will be on unique must-haves from local businesses.

“With my label, LimLim, every item is designed and handmade in-house,” Elkayam said. “For this new location, I will focus on a smaller curated collection of key items for fall 2022, like velvet scrunchies, and pieces in Kelly green or adorned with pearls.”

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Besides cuts and blowouts, the salon is set up to provide full hairstyling services, colour and highlights, <a href=hair extensions, and even the skills of a makeup artist for the perfect finishing touch. SUPPLIED” class=”embedded-image__image lazyload” src=”https://smartcdn.gprod.postmedia.digital/montrealgazette/wp-content/uploads/2022/07/DSM_3175-scaled.jpg?quality=90&strip=all&w=288″ srcset=”https://smartcdn.gprod.postmedia.digital/montrealgazette/wp-content/uploads/2022/07/DSM_3175-scaled.jpg?quality=90&strip=all&w=288, https://smartcdn.gprod.postmedia.digital/montrealgazette/wp-content/uploads/2022/07/DSM_3175-scaled.jpg?quality=90&strip=all&w=576 2x” height=”1707″ loading=”lazy” width=”2560″/>
Besides cuts and blowouts, the salon is set up to provide full hairstyling services, colour and highlights, hair extensions, and even the skills of a makeup artist for the perfect finishing touch. SUPPLIED

And what is an opening without a party? A special launch event is planned, though not until mid-September, when Papa reckons most people will have returned from summer vacation. He also intends to throw the doors wide open to the Westbury community and beyond, so the public can mingle with the influencers.

The big bash will be orchestrated by Chrissy Sgourakis, owner of Haute Balloon, Montreal party planning company. She doesn’t want to give any surprises away, but think elegant block party.

“We’re all about taking something simple and fun, a balloon, and putting a chic twist on it,” she said. “So the event will bring home the experience that awaits customers of Avanti Le Spa in Westbury Montréal.”

Bonus: there is sure to be one of the elaborate balloon walls that she is famous for designing, which will provide a great backdrop for Instagram-worthy selfies. And to learn the exact date of the big party, she advises keeping an eye on Avanti’s social media @avantilespa.

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Once the fizz is out of the champagne, Papa expects the excitement to continue. After all, the new location could not be more convenient for residents of the adjacent 800-unit luxury condo development. It is also handy for people staying in the Hilton Garden Inn Montreal Midtown, also part of the complex, or other nearby hotels, convenient for anyone holding a wedding reception or big party there.

Customers from elsewhere will enjoy free one-hour parking, and the new salon is easily accessed by public transport. No matter where you’re coming from, Papa is making every effort to ensure it is worth the trip.

“This latest new full-service salon will provide the Avanti experience for which we’re known and loved,” Papa said, “in a more intimate setting with some surprises that will make you want to stay a while.”

For more information, visit avantilespa.com

This story was created by Content Works, Postmedia’s commercial content division, on behalf of Avanti Le Spa.

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