Category BEAUTY

44% of beauty salons view social media as biggest opportunity for growth

A survey from global salon supplies wholesaler SimplyHair has found that beauty salons are prioritising their social media growth, more so than website development, to drum up new business opportunities.

Alongside the development in social media, the survey also found that upksilling in new services and treatments, as well as retailing, are also key this year as salons up and down the country re-open.

Social media marketing for salon owners

44% of respondents said they are focusing on growing their businesses’ social media profile this year, while 35% of hair professionals see growing their social media profile as offering the biggest opportunities for business growth, with nine out of ten (89%) salon owners believing that social media presence has a strong or very strong influence on how a client chooses a salon.

Additionally, 78% of beauty and hair professionals agree that a strong social media following will help them to attract higher-paying clientele, and justify charging more for current services. The survey suggests social media platforms are more important for business growth than a company website, as less than a tenth (9%) of salon professionals’ primary business focus is website development.

The value placed on social media is also influencing other areas of business investment such as branding and aesthetics. 85% of salon professionals believe that brand look and salon design influence or strongly influence a client’s choice of salon, and 86% agree that high quality photography helps to attract higher–paying clientele or justifies charging more for current services.

Three quarters (75%) of respondents agree that “Instagrammable” salon interiors will help them to attract higher-paying clientele and charge more for current services. As a result, 1 in 10 (12%)

Calmingales Beauty salon in Yattendon is now based at a new and refurbished premises.

The business, which started six years ago as the Adam & Eve Hair Salon, has seen its clientele grow to the point that it needed an expansion into new premises (formerly The Wine Man).

The salon continues to specialise in CACI non-surgical face lifts for both men and women, microdermabrasion and skin calm treatment using red and blue LED light therapy for those with more problematic skin.

“Our aim remains the same as it has always been; to create a spa like experience in a private, calm and relaxing setting,” said owner, Gemma Waller, who trained at The London School of Beauty.

“The feedback so far has been very positive and with our four treatment rooms, we are excited about the future.

The salon welcomed customers for its opening ceremony on November 17, 2022, serving drinks and mince pies over the course of the evening.

“Our opening event went really well,” she added.

“We also provide our popular range of relaxing and skin enhancing decleor facials, along with an array of massage treatments to ease those tense areas or just to help you relax and unwind.

“Of course, we continue to offer all our usual beauty maintenance treatments including regular and gel manicures and pedicures, waxing, tinting and much more.

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“Calmingales can also create individual, bespoke treatment packages for you or a small group.

“We look forward to welcoming you soon at our new location at Unit 12 in Home Farm Industrial Estate,

7 of the most Instagrammable beauty salons in the UK

It’s no secret that a strong social media presence is key to a successful beauty business in the 21st century, but it’s not just your business’s account that matters.

Creating a space clients want to share on their own social media channels is one of the best ways to create brand awareness and promote your business for free as your clients create stories and content from their salon visits.

Here are some of the most Instagrammable beauty salons in the UK for you to get major salon inspiration from…

Blend Make-up and Beauty
Where? 88 St James Way, Sidcup, Kent, DA14 5HF
Instagram: @blendmakeuplondon

First launched in 2015 and running from a converted garage, the make-up, beauty and hair salon quickly grew. Now, Blend has expanded into all areas of hair and beauty, as well as launching its own make-up and beauty academy.

The Blow Lounge
Where? 18 Adelaide Row, Seaham, County Durham, SR7 7EF
Instagram: @theblowloungehq

With three beauty rooms, a nail bar and pedicure area, spray tan booth, two beauty stations and three hair stations, and even a mini children’s salon, “The Pamper Hut”, The Blow Lounge is a one-stop shop for all things beauty in the North East.

The Clinic at Holland Park
Where? 142, Holland Park Avenue, London, W11 4UE
Instagram: @theclinichollandpark

Launched by AllBright co-founder Debbie Wosskow OBE and her husband, consultant oculoplastic surgeon Richard Scawn, in November 2021, The Clinic at Holland Park soon became one of London’s most Instagrammed beauty destinations, thanks to the input of interior design company Happy Place.

Glitterbels Salon
Where? Lower Street, Newcastle-under-Lyme, Staffordshire, ST5 2RH
Instagram: @glitterbels.training.academy

The Glitterbels Salon is home to both the

PESHAWAR:

Khyber-Pakhtunkhwa Health Care Commission has launched a crackdown against the beauty parlors dealing in illegal procedures in the province.

Official sources told The Express Tribune that on Friday three beauty salons were sealed and 17 others were issued notices which were operated without any registration.

“The HCC has banned the cosmetic clinics in the beauty parlors but several of them are operating illegally and some of them offer even hair transplant facilities and other medical procedures,” said an official, adding that a grand operation has been launched across the province.

“For this purpose six teams have been formed tasked with inspections of these clinics across the province,” he said.

The official observed that 200 such beauty parlors, hair transplant centres and cosmetic clinics were checked in Peshawar.

“Three salons were found without specialist staff and they offered illegal services too so these salons were sealed,” he said, adding that 17 others were operating without registration so they were issued notices.

“It was discovered during the inspections that some of the parlors were offering services only medical sector could provide and for which specialist doctors are required,” he maintained.

He added that all such medical procedures are completely banned and no one will be allowed to violate the rules and regulations in this regard because they are putting lives at risk by operating without specialist doctors.

“Strict action will be taken by the commission if any complaint is received henceforth against these salons and they will have to face the consequences,” he added.

For the time being raids are being made in Peshawar but in the coming days the crackdown will be extended to other parts of the province.

The official said that there will be no compromise in this regard and it would be ensured

Amy Cornwell, of Rosie Chic Beauty Lounge, said she was very surprised to have been announced as a finalist for the 10th English Hair and Beauty Awards 2023 for salon of the year. 

The owner has salons in Beck Row, Bury St Edmunds and Brandon.

She added: “When I received the email to say I had been shortlisted, I originally thought it was spam!

“However, on further investigation and a few phone calls I was confirmed as a finalist for Beauty Salon of The Year 2023.”

Amy Cornwell, the founder of Rosie Chic Beauty Lounge, Supplied (Image: Supplied)

Amy started her beauty business in 2018 while working alongside her day job in health and social care.

She said: “Despite the pandemic hitting, I continued to push and work hard to really get my business out there.

“I then made the leap and left my day job and went fully self-employed from 2021.

“I also took on a second location in February 2022 to broaden my client base.

Rosie Chic Beauty Lounge, Supplied (Image: Supplied)

“The past year has gone from strength to strength and I have taken on more in depth training, fine-tuned my craft and really developed my brand.”

Amy said that her salon offers a range of brow, lash and nail treatments, as well as the chat you did not know you needed.

She added: “Anyone who knows me, knows that I am a social person and always aim to make every appointment fun, relaxed and like you can’t wait to come back!

Amy Cornwell with her family, Supplied (Image: Supplied)

“I’m also a wife and a mother, and managed to make my life work around my family and love every moment.

“In the future for Rosie Chic I’m hoping to continue the fantastic name I’ve made for