Four new stores open at Altoona’s Outlets of Des Moines just in time for back-to-school shopping

Get ready for some back-to-school shopping.

Four new stores opened at the Outlets of Des Moines, the discount shopping center in Altoona, bringing sports apparel and shoes, classic attire for the entire family, home decor and more. By the end of the year, another five new stores bring fashions and more to the outlets.

The center offers more than 50 shops and restaurants ranging from Skechers and Michael Kors to Kate Spade and Old Navy. The open-air shopping center debuted in 2017 with more than two dozen stores and a couple of quick-serve restaurants.

Now for its fifth year, the outlets bring in nine new stores, including Puma, Bizzy’s Boutique, Windsor and J.Crew Factory, which just opened. Here’s a look at all that’s new or on the way.

More: Outlets of Des Moines stores report better-than-predicted sales in first year

Puma opens a new location at the Outlets of Des Moines.

Puma opens a new location at the Outlets of Des Moines.


Puma is the most recent opening at the discount center, bringing a 7,492-square-foot store filled with sneakers and sports equipment for men and women to space 810. Shoppers can find sportswear including footwear, apparel, and accessories at value pricing.

While stores such as DW Designer Shoe Warehouse, Champs Sports, Famous Footwear and Foot Locker carry Puma, this is the only stand-alone store in the region.

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Bizzy’s Boutique

Bizzy’s Boutique offers women’s and children’s clothing as well as accessories, home décor, gifts and game day apparel in a 3,500-square-foot store in space 570. The company’s Love, Izzy Project provides a swaddle blanket for babies admitted to a local NICU for each one purchased, with a goal of 1,000 swaddles a year.

Bizzy’s already has a location in Ames at North Grand Mall.

The Outlets of Des Moines opened in 2017 in Altoona. The 300,000-square-foot center has more than 50 shops, with more on the way.

The Outlets of Des Moines opened in 2017 in Altoona. The 300,000-square-foot center has more than 50 shops, with more on the way.

J.Crew Factory

Also new this year, J.Crew Factory with 50% off classic attire for the whole family. Find it in space 800. As of April 1, 2021, the company operates 147 J.Crew Factory stores in nearly every state in the United States. The store in Altoona takes up 6,527 square feet.

J.Crew also has a location at Jordan Creek Town Center.


The family-owned Windsor out of Southern California opened its newest store on Thursday. The boutique sells women’s clothing meant to inspire and empower. The brand carries attire for special events and celebrations to those little everyday occasions.

Windsor moves into space 515 with 4,000 square feet. Windsor also has a location at Jordan Creek Town Center.

Still to come this summer, new stores from Nautica, Aéropostale, Forever 21, and Rue21.


Nautica brings nautical-influenced clothing for men, women, and children, as well as home bedding collections when it opens before the end of summer in 5,000 square feet in space 710.

Von Maur, Cabana Swim and Marshalls carry Nautica locally, but this will be the only stand-alone store for the brand in the Des Moines area.

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Aéropostale caters to guys and gals ages 18-22 who are looking for casual apparel and accessories. Denim and fashion basics are among the attire shoppers can find.

Aéropostale slots into space 720 with 3,928 square feet. Jordan Creek Town Center hosts the brand’s other local store.

Forever 21

Forever 21 takes over 15,496 square feet in space 120 at the mall. This marks the second Forever 21 store in the region; Jordan Creek Town Center hosts the other.

Customers can find everything from fashion basics to high-style designs.


Rue21 brings women’s and men’s casual apparel and accessories that appeal to the 21-year-old crowd in space 520. The 5,000-square-foot space opens before the end of summer. Merle Hay Mall also has a Rue21.

Victoria’s Secret

Victoria’s Secret offers its discounted lineup on lingerie, bras, panties, cosmetics and athletic gear when it opens in space 805. The 4,543-square-foot space opens this fall. Valley West and Jordan Creek Town Center also host Victoria’s Secret stores.

Outlets of Des Moines, 801 Bass Pro Drive, Altoona; 515-380-7400. Open from 10 a.m. to 8 p.m. Monday through Saturday and from 11 a.m. to 6 p.m. Sunday.

Susan Stapleton is the entertainment editor at The Des Moines Register. Follow her on Facebook, Twitter or drop her a line at [email protected].

This article originally appeared on Des Moines Register: Altoona’s Outlets of Des Moines getting Puma, J.Crew, Bizzy’s, Windsor

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