Professional and recreational runners have a new destination they can run to for shoes and apparel that fit their lifestyle.
Hoka, the athletic shoe company that originated in Annecy, France, finally opened its first concert store in the Philippines. With established stores in the UK and US, the brand has been pursuing its plans of global expansion by setting up stores in Singapore, South Korea, Indonesia, and now in the country.
More than just a shoe shop, the brand prides itself as a hub for hardcore and leisure runners around the globe.
Located at Ayala Malls Manila Bay (2nd Floor, Bldg B), the store houses the fashion-forward shoes and apparel the brand is known for.
Besides offering their items that Bella Hadid, Adam Sandler, Britney Spears, Gwyneth Palthrow, Cameron Diaz and Reese Witherspoon have been spotted wearing, Hoka provides the total experience fit for runners, joggers and even casual city walkers.
Customers will be greeted by Hoka specialists who are ready to help them learn more about their feet movements and which Hoka model will suit their needs. There are many shoe models to choose from, categorized into “Sky,” “Glide,” and “Fly,” and each with unique features and purposes to fulfill.
For more precise selection, customers can use the free feet scanner. Then, after picking a pair, they can try the shoes at the in store gait analysis (treadmill) before making their final purchase. These tools ensure that customers can pick shoes that will really help them with their goals.
Finally, they can complete their look with the equally stylish Hoka apparel and accessory items displayed in store. There’s a wide range of products to choose from to help compliment both lifestyle and running experience.
Celebrities and local athletes helped welcome the brand by joining the fun festivities at Hoka’s grand opening.
The Hoka concept stores is open from 10 a.m. to 9pm, Monday to Thursday and 10 a.m. to 10 p.m. from Friday to Sunday.
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