Adidas Expands NYC Presence With First Bronx Store

Adidas is expanding its New York City presence with its first-ever retail store in the Bronx.

The nearly 11,000 square-foot store, located at the Mall at Bay Plaza, will officially open this weekend and will include a digital footwear wall to access more details about products, digital store windows and service areas to help assist in product searches.

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The store opening highlights Adidas’ commitment to deepening its local connection with consumers in “Key Cities,” such as New York.

Credit: James LEYNSE

Credit: James LEYNSE

James LEYNSE

“We are thrilled to officially open our newest store in the Bronx,” said LaNiece Douglas, Adidas VP of retail in North America, in a statement “This is an important one for us in our Key City New York. We can’t wait to welcome everyone and really see it come to life.”

To mark the store’s opening, Adidas is hosting a community celebration for local creators and consumers. Bronx native and creative designer Jae Tips will showcase his artwork that he made for the store and the first 100 shoppers who shop there will receive a special tote bag.

Other than New York, Adidas’ key cities include Tokyo, Shanghai, Paris, London, New York and Los Angeles. Adidas said in March of 2021 that it plans to double the number of its Key Cities from these 6 to twelve, adding Mexico City, Berlin, Moscow, Dubai, Beijing and Seoul. In China, Adidas’ has outlined a goal to create ties with local Chinese consumers via local storytelling, partnerships with Chinese athletes and a collection of localized product.

Nike in September launched its first-ever store in the Bronx as part of a similar goal to connect with communities. This store opening was a part of nike-harlem-store-opening-1203362635/” data-ylk=”slk:Nike’s Unite retail concept;elm:context_link;itc:0″ class=”link “Nike’s Unite retail concept,

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How The Adidas Samba Sneaker Became Fashion’s New Favorite Shoe (Again)

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The samba” data-ylk=”slk:Adidas Samba sneaker” class=”link “Adidas Samba sneaker is by no means novel. First designed in the 1940s as a adidas.com/us/women-soccer-cleats” data-ylk=”slk:soccer shoe” class=”link “soccer shoe (or, rather, football, since it was created in Germany), the sneaker — a minimal style featuring a rubber sole and the brand’s signature three stripes and often constructed of a mix of leather and suede — spent over 70 years sitting amongst the athletic brand’s lineup of beloved sneakers which also include Superstars and Stan Smiths. But over the last year, and most noticeably the last few months, the Samba has emerged as the Sneaker of the Moment, preferred by trendsetters like Bella Hadid, Kendall Jenner, and Frank Ocean.

“We’ve seen a noticeable uptick in both supply and demand for the Samba,” confirms Aniza Lall, SVP of commercial at Stadium Goods, where sales of the sports shoe have increased over 600% since June.

While it’s a stark rise for a sneaker that’s been around for decades, it’s not entirely surprising: Thanks to a number of high-profile collabs including Jonah Hill, skateboarder Jason Dill, and, most notably, menswear designer Grace Wales Bonner, the Samba is now available in more eye-catching iterations that are drawing in both men and women seeking the next It shoe. According to shopping app Lyst’s newest quarterly report, Adidas has risen four spots in the “hottest brand rankings,” to 13th place. With, according to the report, “the Adidas x Wales Bonner Samba sneakers topping the men’s hottest products list.”

“The Grace Wales Bonner collab is one of the most special [collaborations],” says Lall. “Mixing the world of high fashion with the [European] football roots of the shoe.” On resale sites, Sambas from the debut collaboration are listed for close to $1,000

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