How do many lab-grown diamond fine and high jewelry companies that claim to be environmentally sustainable provide evidence to back such claims for their designs?
New York-based Grown Brilliance does all of the above, and more. Embodying a new wave of beautifully designed and evidence-based sustainable lab-grown diamond jewelry, this brand produces six stylistically diverse collections a year. While these are classics with an artistic twist, they are also of notably high quality: 95% of Grown Brilliance diamonds are I+ in color, and VS2 or higher in clarity. Led by founder and Creative Director Akshie Jhaveri, the brand’s supply chain, including packaging, is carbon-neutral, thanks to offsets purchased from the United Nations carbon off-set platform. In a transparent move, Jhaveri supplied this writer with sustainable bona fides including proof-of-sustainability certificates for her brand’s diamond growing, cutting, polishing and jewelry manufacturing facilities. As of this writing, Grown Brilliance is being audited by the sustainable industry standard organization SCS Global Services. The goal is to obtain SCS certification as a carbon-neutral or climate-neutral jewelry business.
Equally of note, Grown Brilliance is pioneering the e-tailing of sustainable lab-grown diamond jewelry by enabling customers to have their custom designs rapidly created with artistry and technical precision — at prices that compare exceedingly well to those of their competition As Jhaveri explained, “Our website’s Truly Custom tool allows people to design their unique lab-grown diamond ring, which we produce within 14 days, all without charging for this bespoke service.” (Grown Brilliance also offers Truly Custom necklace, earring and bracelet design options.) Too discreet to mention