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Adidas is expanding its New York City presence with its first-ever retail store in the Bronx.

The nearly 11,000 square-foot store, located at the Mall at Bay Plaza, will officially open this weekend and will include a digital footwear wall to access more details about products, digital store windows and service areas to help assist in product searches.

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The store opening highlights Adidas’ commitment to deepening its local connection with consumers in “Key Cities,” such as New York.

James LEYNSE

“We are thrilled to officially open our newest store in the Bronx,” said LaNiece Douglas, Adidas VP of retail in North America, in a statement “This is an important one for us in our Key City New York. We can’t wait to welcome everyone and really see it come to life.”

To mark the store’s opening, Adidas is hosting a community celebration for local creators and consumers. Bronx native and creative designer Jae Tips will showcase his artwork that he made for the store and the first 100 shoppers who shop there will receive a special tote bag.

Other than New York, Adidas’ key cities include Tokyo, Shanghai, Paris, London, New York and Los Angeles. Adidas said in March of 2021 that it plans to double the number of its Key Cities from these 6 to twelve, adding Mexico City, Berlin, Moscow, Dubai, Beijing and Seoul. In China, Adidas’ has outlined a goal to create ties with local Chinese consumers via local storytelling, partnerships with Chinese athletes and a collection of localized product.

Nike in September launched its first-ever store in the Bronx as part of a similar goal to connect with communities. This store opening was a part of nike-harlem-store-opening-1203362635/” data-ylk=”slk:Nike’s Unite retail concept;elm:context_link;itc:0″ class=”link “Nike’s Unite retail concept,

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A myriad of restricted uses for a plot of land at the corner of Clark and Ballenger lanes in northeast Columbia were removed Thursday when the city’s Planning and Zoning Commission approved a rezoning.

The 10.8-acre lot went from planned district to mixed-use neighborhood, eliminating certain commercial development restrictions that were previously imposed on the land in historic rezonings.

“Development here would improve the area services at a transit and pedestrian scale. It would serve the adjacent residential (area) to have a walkable commercial function instead of traversing all the way down Clark Lane in either direction,” said Rusty Palmer, planner with Columbia’s Community Development Division.

Previous development limitations lifted with the rezoning include indoor recreation or entertainment sites, such as a bowling alley; armories; research and development labs; trade schools; or personal services, such as laundromats or salons. These developments do not need an additional conditional use permit, so do not need Columbia City Council approval.

Other allowed developments under the rezoning that would require a conditional use permit include car washes or auto repair shops, assembly halls, bars or nightclubs, halfway houses and mortuaries. These would need city council approval.

The owner of the land is Omkara LLC. In a filing with the Missouri Secretary of State’s Office, the company’s main purpose is real estate development.

“The goal is to consolidate and eliminate the split zoning where we have one parcel with multiple planned district regulations on it,” said Caleb Colbert, a Columbia attorney representing Omkara. “When we looked at the site, we felt M-N (mixed-use neighborhood) was the most appropriate zoning classification.”

The fact someone would willingly choose mixed-use neighborhood over a mixed commercial land use at a transportation node is appreciated, said Michael McMann, with the