Aurate launches ‘Laure by Aurate’ in partnership with Helzberg Diamonds, using a unique sister business model to propel brand growth
NEW YORK, Aug. 4, 2023 /PRNewswire/ — Aurate, the sustainable, high-quality, and luxury jewelry brand, announced today the launch of its new collection, ‘Laure by Aurate,’ made exclusively and in partnership with leading national jewelry retailer Helzberg Diamonds. The launch of ‘Laure by Aurate’ introduces the brand’s first time using a sister brand business model, created by Aurate specifically for Helzberg Diamonds’ audience and consumers. The ‘Laure By Aurate’ collection will be sold in 30 stores and available online exclusively at Helzberg Diamonds starting August 9th.
“With Aurate being the first jewelry brand to use a sister brand model, our partnership with Helzberg Diamonds, a brand that has over a century of experience and industry authority, is a huge next step as we scale our business and continue to democratize fine jewelry,” said Sophie Kahn, CEO and Co-Founder of Aurate. “The ‘Laure by Aurate’ collection was made exclusively for Helzberg Diamonds and will tap a new audience for Aurate, introducing the Midwest customer to our earth-friendly, luxury and quality jewelry pieces. Both Aurate and Helzberg deeply value sustainability in a too-often unsustainable industry, making this partnership that much more meaningful.”
The ‘Laure by Aurate’ collection at Helzberg Diamonds will include over 100 items ranging from $100 – $1,500 including a variety of elevated pieces consisting of rings, earrings, bracelets, and necklaces. Product materials include white, rose, and yellow gold, all of which are sustainably and ethically sourced recycled gold, meaning the material is developed from pre-existing gold material that is refined to remove any impurities and imperfections. Similarly, each diamond, jewel, and gemstone – ranging from emeralds to pearls, sapphires, and more