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THE NOW LANDMARK JEWELERS BUILDING ROSE UP IN THE HEART OF BOSTON FOR MORE THAN 100 YEARS. JEWELRY AND WATCH BUSINESSES HAVE THRIVED HERE. IT WAS IN 1933 WHEN JOSEPH GANN, A DETERMINED WATCH REPAIRMAN, DECIDED TO START A BUSINESS HERE. HE ULTIMATELY EXPANDED TO JEWELRY. I CAME OUT OFFICIALLY WHEN I GOT OUT OF THE ARMY AT THAT TIME, I STARTED THE CHINA DEPARTMENT BECAUSE HE WOULD LET ME GO NEAR THE DIAMONDS. HERBERT GANN GRADUATED TO THE SPARKLING INVENTORY. WHEN HE TOOK OVER, JOSEPH GANN JEWELERS FROM HIS FATHER. WE DO A LOT OF DESIGN WORK REMODELING WORK, AND THAT’S WHERE THE NEXT GENERATION COMES IN. HIS SONS THEN DOING THE SAME. WE KNOW WHAT LOOKS GOOD, WHAT’S GOING TO WORK, WHAT’S NOT GOING TO WORK. MATT AND JOSH CAN SAY A PORTION OF THEIR BUSINESS IS REWORKING PIECES GIFTED BY LOVED ONES. WE TOOK THE DIAMONDS OUT OF THE WEDDING BAND AND MADE A BRACELET. THIS IS ALL DONE BY HAND. IT’S A PROCESS AND USUALLY WE START WITH WHAT ARE YOU GOING TO WEAR THE MOST? IS IT A RING? IS IT A NECKLACE? ONE LONGTIME CUSTOMER HAD SEVERAL ITEMS SHE WANTED TO MAKE INTO ONE. SHE HAD A PAIR OF PRINCESS CUT DIAMONDS DUDS THAT SHE NO LONGER WORE. SHE HAD HER OLD ENGAGEMENT RING, WHICH HAD AN EMERALD CUT STONE, AND THEN SHE HAD HER LATE HUSBAND’S DIAMOND RING. AND THIS IS THE FINISHED PRODUCT. SOMETIMES PEOPLE COME IN WITH OLD JEWELRY AND JUST WANT US TO TO FIX IT UP, TO MAKE IT WEARABLE FOR THE NEXT 75 YEARS. SO