How Paris High Jewelry Houses Are Doubling Down On Yellow Diamonds

Barbiecore refusniks take heart. While “Gen-Z Yellow” hasn’t caught on in the same way as its “Millennial Pink” counterpart, when it comes to diamonds, it’s a different story. During July’s High Jewelry Week in Paris, heritage houses doubled down on yellow diamonds.


Centerpiece of its Sunrise exhibition at Graff’s Paris flagship by Place Vendôme was a new high jewelry necklace centrepieced by a 30 carat fancy intense yellow pear shaped diamond surrounded by a further 138 carats in both yellow and white.

“The pavé makes the yellow look more intense,” said Graff Art Director Anne Eva Goffrey who described how the stone seems to be floating thanks to Graff’s hallmark setting technique where the metal joins are practically invisible.

Graff has long been synonymous with yellow diamonds. House founder Laurence Graff was one of the first to introduce the yellow diamond when everyone else was focused on the white, she said, adding that now, “more ladies choose yellow over white when it comes to engagement rings.”

Purpose of the exhibition is to show how many the different gradations of yellow there can be. “Normally when you think of yellow diamonds you only think about one color but wanted to show all the very different saturations we work with.”

While handcraftsmanship is and always will be paramount, she says, the house still pushes the limits when it comes to innovative technology. The studio uses 3D printing during the prototyping process to refine the volumes and articulations.

“It’s very useful because we gain time and it gives the workshop more precision but you need the balance. When you make jewelry by hand, it has a soul and the pieces talk with emotion. If you just

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Yellow Diamonds Shine Bright At The Paris High Jewelry Previews

After weeks of destination shows for press and hand-picked high jewelry clients, Haute Couture Fashion Week in Paris saw a shower of diamonds across Place Vendôme and some of the city’s most luxe hotel suites, with the latest fine and high jewelry offerings from the big jewelry houses. If real trends can be identified up in the rarified world of high jewelry, yellow diamonds was one of them, as Graff’s signature colored stone popped up also in the disco-inspired collection at Messika, Buccellati, and De Beers’s Metamorphosis collection. From Tasaki in the gardens of the Ritz, to Chaumet’s celebration of nature via Gemfields’ designer showcase; houses explored the gifts of the natural world. Boucheron however, took a different tack, presenting one of the most original collections of the season, that saw Creative Director Claire Choisne at her audacious best.


With the Jardin de Chaumet collection, the Paris heritage house went back to its design roots, as Nature’s jeweler par excellence for over two centuries. Celebrating the bounty of the harvest, the wheat motif famously seen in the 1811 Wheat Ear Tiara tiara becomes a delicately rendered necklace with a contemporary touch in the form of a geometric diamond pendant, while the ruby and diamonds Feuilles de Vigne earrings graze the shoulders. Elsewhere, yellow diamond pansies, vibrant ruby tulips, and opal tree bark gleam amongst winking white diamonds.


Creative Director Claire Choisne

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The Best Online Jewelry Stores That Won’t Break the Bank

Close-up shot of portrait of a gorgeous young woman trying on a gold necklace at a jewelry and fashion shop


Online Jewelry Worth Buying

Buying high quality jewelry online can be overwhelming. You can’t see or feel the pieces, so how do you know if they’re good quality? Thankfully, direct-to-consumer businesses that allow customers to shop for fine jewelry online are on the rise — and they not only save money, but also cut out nebulous middleman practices. With all the companies out there, these are some of the best online jewelry stores for finding budget-friendly pieces that are still stunning.

Related: Things You Should Never Buy at a Thrift Store



Mejuri Jewelry

We love: Diamond Mini Studs ($250), Croissant Dôme Hoops ($78), Layered Opal Necklace ($128)

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Mejuri offers a fine jewelry collection that’s meant to be lived in daily. While the pieces look luxurious and highly crafted, nothing is too precious — or too expensive. The company also sells wedding bands and engagement rings.

Mejuri uses 80% recycled gold in its creations, and even offers an entire line of recycled gold pieces. The price point for the jewelry is generally under $500, short of some diamond jewelry. We dare you to stop at one piece.

Related: The Best and Most Thoughtful Anniversary Gifts for Her



BaubleBar Jewelry

We love: Rima 18K Gold Cuff Bracelet ($72), Sloane 18K Gold Earrings ($58), Solid Gold Ring ($235)

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BaubleBar started as a fashion jewelry line known for its statement earrings; now, the company has moved into selling accessories and items for all ages, including fine jewelry with a price range that doesn’t go above $250. You can find pieces from the brand at Nordstrom, Neiman Marcus, Ulta, and other stores — and there’s even a line just for Target called SugarFix.

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Noemie Mama Stud Earring


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