Shoe brand Floafers opens store at Bell Works, a few steps away from its corporate offices

HOLMDEL – Larry Paparo, president and chief executive officer of Floafers, the popular maker of floatable foam loafers, doesn’t have far to walk between his corporate office and his new flagship retail store.

Both are at Bell Works, the historic former Bell Labs building that has been turned into an office and retail center.

Last summer, Paparo moved Floafers’ corporate headquarters to Bell Works. On Wednesday, he, along with officials from Holmdel and Bell Works owner Inspired by Somerset Development, celebrated the opening of Floafers’ concept retail store, located adjacent to Jersey Freeze.

Larry Paparo, president and CEO of Floafers, a shoe manufacturer that makes floatable loafers, talks about the business during the opening of its flagship store at Bell Works in Holmdel, NJ Wednesday, July 27, 2022.

Larry Paparo, president and CEO of Floafers, a shoe manufacturer that makes floatable loafers, talks about the business during the opening of its flagship store at Bell Works in Holmdel, NJ Wednesday, July 27, 2022.

Founded via a Kickstarter campaign in 2017, Floafers makes foam loafers for men, women and children. The breathable casual shoes, made with an antimicrobial EVA foam, have mini pads for comfort and a rubber outsole. “You can wear it from daytime to night, from the boardroom to the beach,” Paparo said. Across all its lines, Floafers come in 150 colors with patterns available too.

“A lot of people have been dressing down since they have been working from home,” Paparo said. “We have been able to scale during this time when it has been difficult for others.”

Floafers has made it mark selling online and in retailers’ stores. “We are fresh and different,” he said. “The consumer is really embracing it.”

(right) Larry Paparo, president and CEO of Floafers, a <a href=shoe manufacturer that makes floatable loafers, talks about the partnership with Crayola to create a line of kids’ Silly Scents shoes with (left) Ralph Zucker, CEO and founder of Inspired by Somerset Development, during the opening of its flagship store at Bell Works in Holmdel, NJ Wednesday, July 27, 2022.”
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