‘Fly, Human, Fly’: Running shoes brand HOKA opens first concept store in Philippines

Luisa Morales – Philstar.com

February 15, 2023 | 3:09pm

MANILA, Philippines — The Philippine running community has just received a jolt with the availability of elite running shoes and accessories as international sportswear brand HOKA opened its first concept store in the country on Wednesday.

At Ayala Malls Manila Bay, HOKA Philippines welcomed elite runners, athletes and weekend warriors alike to a store that features a wide array of the brand’s products.

From different kinds of shoes for running, trekking and hiking to lifestyle pieces, HOKA looks to bring the sport of running closer to the Filipino consumer.

“This has been going on for a few months in terms of preparation. We had to make sure that this is the best place for the brand to host the very first store,” said HOKA Philippines senior brand manager Mikki Quilala.

“It’s a very technical store, there’s a lot of features that are not really present that you will see on a normal store — our kinetic lights, our volumental footscanner there, an experience era with their curved videotron, so a lot of work in terms of planning, some challenges along the way also happened. We wanted to open a little earlier but it is what it is. We’re very happy that it’s finally open now,” he added.

Aside from running shoes, the store features apparel and anything else a runner may need from caps to socks, among others.

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