A survey from global salon supplies wholesaler SimplyHair has found that beauty salons are prioritising their social media growth, more so than website development, to drum up new business opportunities.
Alongside the development in social media, the survey also found that upksilling in new services and treatments, as well as retailing, are also key this year as salons up and down the country re-open.
Social media marketing for salon owners
44% of respondents said they are focusing on growing their businesses’ social media profile this year, while 35% of hair professionals see growing their social media profile as offering the biggest opportunities for business growth, with nine out of ten (89%) salon owners believing that social media presence has a strong or very strong influence on how a client chooses a salon.
Additionally, 78% of beauty and hair professionals agree that a strong social media following will help them to attract higher-paying clientele, and justify charging more for current services. The survey suggests social media platforms are more important for business growth than a company website, as less than a tenth (9%) of salon professionals’ primary business focus is website development.
The value placed on social media is also influencing other areas of business investment such as branding and aesthetics. 85% of salon professionals believe that brand look and salon design influence or strongly influence a client’s choice of salon, and 86% agree that high quality photography helps to attract higher–paying clientele or justifies charging more for current services.
Three quarters (75%) of respondents agree that “Instagrammable” salon interiors will help them to attract higher-paying clientele and charge more for current services. As a result, 1 in 10 (12%)